Call Attribution & Marketing Analytics
Stop guessing which ads make your phone ring. We deploy Dynamic Number Insertion (DNI) to trace every incoming phone call back to the exact search keyword, Google campaign, or local map result.
Call Tracking Live Feed
Attribution Dashboard
Advanced Call Intelligence Features
We don't just count phone calls. We extract intelligence, filter spam, and ensure your team closes every high-value opportunity.
Dynamic Number Insertion (DNI)
Unique numbers render dynamically for every web visitor, bridging online clicks (Google Search, maps, PPC, social) to offline incoming calls automatically.
Missed Call Recovery Drips
If a line is busy or goes unanswered, our system instantly triggers an SMS text reply ("Sorry we missed you, how can we help?") to save the lead from hiring a competitor.
AI Sentiment Grading
Call records are transcribed and scanned for sales intent keywords. We auto-dispute junk/spam lead costs on Google Ads, saving your marketing budget.
Frequently Asked Questions — Call Tracking & Analytics
What is Dynamic Number Insertion (DNI) and how does it work?
DNI is a technology that automatically replaces the phone number on your website with a unique tracking number assigned to each individual visitor. This allows us to track exactly which Google Ads campaign, search keyword, or organic referral source led to the phone call.
How does the Missed Call Recovery feature work?
If a phone call goes unanswered, is busy, or is received after business hours, our platform instantly sends a customized text message reply to the caller. This prompts them to text back their details, securing the opportunity before they dial a competitor.
Can we keep our existing business phone numbers?
Yes. Our tracking numbers sit on top of your existing telephone infrastructure. Callers dial the tracking numbers, which instantly route calls to your main business line or specific sales representative cell phones without delay.
"Before call tracking, we guessed which ads worked. Once Summit set up keyword attribution, we discovered 40% of our ad budget was being spent on junk keywords. We cut that spend and bookings stayed the same!"
Stop Guessing. Start Tracking.
Schedule a free live walk-through. We will show you exactly how we integrate dynamic phone numbers, missed call text recovery, and automated reporting into your marketing.